Rico Love returned with his first studio album in over three years with Even Kings Die to close out 2018. The New Orleans-born crooner has made use of the first quarter of 2019 by supplying cinematic visuals to bring tracks from the soulful LP to life. On Friday (April 5), Love adds to that list with the sultry "Fight For You" music video, which premieres with Billboard down below.
The tender clip finds Rico deep in thought staring out the window of his lavish mansion debating the worth of his turbulent relationship. The pair of beautiful love interests represented head from poolside to the 36-year-old's bedside, before Rico's contemplation for love has him six feet under by the flick's end.
"Sometimes men and women have the concept of ‘effort’ all wrong," the mult-talented artist tells Billboard. "We say we’re 'Fighting For Love,' but are we really? Are the actions matching up with the words? Is the heart aligned with the mind? We ultimately destroy ourselves and lose everything when we aren’t recognizing who the true enemies are. The demons within ourselves."