Rick Ross is joining the cigarette business with his own line of hemp-related products.
The Miami mogul and Wing Stop franchiser recently announced he was partnering with Hempacco to launch Hemp Hop Smokables, a product offering hemp cigarettes, smoking paper, and alternatives to nicotine tobacco.
“I truly believe in the health benefits of hemp-derived products,” Ross said in a statement. “Having had my own health scares, and through my healing process, I decided I would develop a line of smokables to help others with the benefits of hemp cannabinoids.”
In conjunction with the launch, Ross shared a promotional video on his Instagram Thursday (September 22) in tandem with Rap Snacks.
“This Hemp Hop right here,” Ross says in the clip. “This the combination of the game right here. Something some of the finest, healthiest rollups. It’s about doing something that last forever, cause we gon’ live forever. It’s history.”
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Jorge Olson, a co-founder and chief marketing officer for Hempacco proudly announced the collaboration at Ross’ Boss Up Conference, which took place September 17-19.
“We’re ready to start offering Hemp Hop Hemp Cigarettes to wholesale distributors,” Olson said. “With Rick Ross and James Lindsay spearheading the sales, distribution, and marketing, it will be a wonderful consumer experience for the consumers. James Lindsay is also a wholesale distribution veteran and is ready to present the products to all of his Rap Snacks network of distributors all over the country.”
Ross has continued to expand his portfolio, helping Wingstop launch its new line of chicken sandwiches to the public. The sandwich differs from competitors such as Popeyes and Chick-Fil-A as it comes in 12 of Wingstop’s signature wing flavors.
However, not everything has been good for the Luc Belaire champagne sponsor when it comes to business. In August, he was given a $100,000 bill for labor violations at five Wingstop restaurants in Mississippi.
According to Mississippi Today, Ross and his family forced their workers to illegally pay for uniforms, safety training, background checks and cash register shortages. The labor department also discovered they’d been illegally deducting money from employees’ wages, leaving some with take-home pay under $7.25 an hour.
Ross quickly owned up to the errors and apologized in a clip while behind a grand piano.
“Taking accountability is big when you the biggest, and remember this, most successful people don’t take stumbling as a setback but actually a stepping stone to greater things, you heard me? Let’s be great.”