Rich The Kid didn't waste any time in getting back to work following a home invasion (June 14) that resulted in a temporary hospitalization. On Tuesday (July 10), RTK teamed up with frequent collaborators Quavo and Offset to bring “Lost It” to life with a riveting visual, in which he breaks free from a mental institution's captivity. The track originally appeared on Rich The Kid's debut album, The World Is Yours, which released back in March.
The ominous visual kicks f with the Rich Forever CEO being dragged into the basement a dimly lit area by doctors dressed in scrubs, who then strap down the ATLien and begin performing various tests on his brain against his will. Huncho then injects himself into the video for a verse outside the psychiatric ward.
Offset closes down the track surrounded by a plethora exotic cars stored in the undisclosed location's garage; he's joined by Rich The Kid prior to culminating his journey with a courageous escape from the insane asylum. The “New Freezer” rapper is seen donning a bulky cast on his left arm — the same bandages he posted after being released from the hospital on June 17.