Rich Rick is looking to parlay the momentum from his Ty Dolla $ign-assisted "All Eyez On Me" into another high-profile collab dropping just in time for summer. Rich The God has recruited fellow California native Blueface for an ode to Instagram flexing, "For The Gram," which debuts on Billboard today (May 16).
“Blueface and I had worked in the studio on other songs, but not for either one of our projects. After hooking up since then, we thought about doing a collab together since ‘Thotiana’ was going up on the charts," Rick explains of his desire to work with the rising star.
With stunting on the 'Gram at an all-time high -- and Blueface using social media to fuel his surge toward the mainstream -- the idea for the hard-hitting tune came together in a seamless manner. "Both being from the Los Angeles and Crenshaw District, we thought, 'Why not create a hit that’s catchy for the ‘Crenshaw Babies’ and pop-culture," Rich adds. "So what better concept then ‘For The Gram?'"