In the mid-1990s, hip-hop became a huge force in mainstream media and pop culture. The genre was quickly transforming the culture— simply dropping one line mentioning a brand over a tight beat, followed by a music video could mean a surge or a dip in sales for a company.
It’s no secret that hip-hop depicts a flashy and extravagant lifestyle. Foreign cars, beautiful homes, and over the top parties have become staple images in rap. Rappers ten mention their new lifestyle in songs, sometimes taking us through a past life poverty, and giving us glimpses into their new way living music videos and red carpet affairs.
In hip-hop, everything has an expiration date because everyone is chasing bigger and better. However, champagne has had a long-lasting relationship with the community.
The gold bubbly at the highest price for decades has been the seal approval when showcasing the lifestyle the newly rich and famous. And over the years the brands may have changed but the gold bubbly has remained flowing.
When Nas told us that the world was his back in 1994, he made sure to include the drink that helped him write in his book rhymes.
For the bulk the music video, Nas is in his neighborhood. However, the opening shows Nas in a hot tub sipping Dom Pérignon. A single bottle Dom in the 90s at a club was priced anywhere between $100-$300.
Moët & Chandon
While Dom Pérignon was a notable champagne choice in the early 90s, Moët was the champagne that fans hip-hop would order at the club. With his hit song "Big Poppa," Biggie played no small part in putting this champagne on the map within the hip-hop community.
Moët was mentioned in three tracks on Biggie's 1994 debut album, Ready to Die. And when the music videos for "Juicy," and "Big Poppa," dropped, they solidified Moët as the champagne choice. A bottle Moët today at a club can range from $200-$350 depending on if it's vintage or non-vintage.
Louis Roederer Cristal Champagne
In 2013, Vanity Fair published a list the most mentioned brands in JAY-Z's songs. From 1996-2000, Cristal is the most mentioned champagne in his body work.
When the late 90s rolled around, so did the need to showcase an even more extravagant lifestyle in hip-hop. A new champagne had emerged in the community and it came in a gold bottle. Cristal, for a period time, was a staple in hip-hop. The popular series MTV Cribs would ten visit rapper's homes, and their refrigerators would be filled with gold bottles.
From ballers to actors, Cristal was the preferred champagne. It wasn't until 2006 when managing director Louis Roederer, Frederic Rouzaud, made comments that hip-hop was bringing a "bling lifestyle" to the champagne and he didn't view it as a good thing that hip-hop chilled on the beverage.
After JAY-Z caught wind Rouzaud's comments and deemed them racist, he vowed never to drink or promote the champagne again.
Fact: The gold wrapping paper on the Cristal bottle is anti-UV— it protects the clear-bottled wine from damaging sun rays that can quickly cook wine.
Armand de Brignac
In one finger wave, JAY-Z said goodbye to Cristal in his 2006 video for "Show Me What You Got." But not without first introducing the community to a new champagne— Armand de Brignac a.k.a., “Ace Spades.”
Armand de Brignac took on the popular nickname "Ace Spades," because its bold logo. This time around, JAY-Z wasn't singing praises a champagne brand for free. In 2006, JAY-Z made the ultimate boss move and acquired the champagne brand for an undisclosed amount from Sovereign Brands.
You can now purchase a bottle Armand de Brignac at most clubs, including JAY-Z's sports bar 40/40. for $600.
While we have seen many drinks come and go (Nuvo), expensive champagne will most likely always be a part hip-hop. It not only adds to the decor any space it takes up, it serves as a constant reminder the finer things in life that have now been acquired by hip-hop artists.
Flashback Video: Jim Jones, Ron Browz- Pop Champagne