Jorge Valenzuela was only 19 when he joined the Billboard Latin Music Conference in 2015, where he shared the stage with his peers to talk about the state regional Mexican music and his dreams expanding his audience through his brand music.
Those dreams came to a end on Sunday (July 8), when Valenzuela died in a car accident in his native Culiacán, his L.A.-based publicist has confirmed to Billboard.
Valenzuela's fatal accident left many in the regional Mexican community in shock as musicians, fans and friends took to their social media platforms to send their condolences. TV personality Pepe Garza, who featured Valenzuela and his father in a December 2016 episode his YouTube show Pepe's Office, posted, "Rest in peace."
Valenzuela spoke at length about his career in the episode, explaining that he was inspired by his father, who was in the business as a manager, and began managing his son's career in recent years.
"When my dad was working on the road, I'd work on my own music, and then when he'd come home, I'd show him what I had been working on," Valenzuela told Garza during the interview.
Although Valenzuela was known for several songs that went on to become fan favorites, it was "El Aguitado" (Fonovisa), which peaked on Billboard's Hot Latin Songs chart at No. 18 in early November 2014. The singer/songwriter released the single "No Dejare" through VA Music in June 2018.
According to published reports, Valenzuela was singing to his deceased father-in-law only a few hours before his fatal accident, as shown in an Instagram video posted by a Telemundo affiliate in Palm Springs.
Watch Valenzuela's video for "La Vuelta de la Vida" here: