Mike Protich and the rest of Red Sun Rising cleaned up nice in the video for their cover of the Beach Boys' classic "Wouldn't It Be Nice," premiering exclusively below from the band's Peel EP.
The black-and-white clip depicts the Ohio quintet performing the song in full suits and ties, playing its stripped-back version of the 1966 hit with reverent decorum. "We didn't want to go full-blown retro on the video," frontman Protich tells Billboard. "We just said, 'Let's make a nice, classy video, show the band as we are today and kind of make a timeless stamp.' So we put on suits, which we've never done before. Our branding and our music has always been a little bit psychedelic, a lot of colors and just a little bit off the wall, and it was nice to kind of hone it down and have this kind of look in the video, just to contrast everything else we've done.
"It was fun to be a little different."
And, Protich reports, fans of the group's four albums and three EPs have been OK with that change. "I haven't heard one bad comment, actually," he says. "I'm sure there's some out there if I want to start searching. But so far everyone's embracing it. I think they can tell we had fun with it. The Beach Boys is a band we've always been inspired by, so we're stoked to get the chance to do it and release it and have people hear it." He also feels the same way about the entire, stripped-back (as the title indicates) Peel EP.
"I think it was kind of a rediscovery of our own music," Protich says. "When we do the records, we put all the loud production on it and the big rock sound, but that's not how those songs are written, originally. I'll write a song on acoustic guitar or piano and then it turns into what people hear on the records. We thought, 'Why don't we ever showcase the songs in their infancy, before they get there?' So we deconstructed our own songs back to how they were written and show them in that light to see how our fans would take it. It's a lot more stripped-down and more musical — a breath of fresh air for us. I think it's opened up to doing more stuff like that in the future."
That future is, in fact, now. With a relatively light touring schedule planned for the rest of the year, Red Sun Rising is starting to work on material for a follow-up to last year's sophomore effort Thread, building on ideas started while on the road. Protich estimates the group has up to 35 songs already in motion, with plans to narrow down to about 20 to take into the studio at some as-yet-undetermined point. "When we stripped things down for (Peel) we learned a lot about what we can do, production-wise, and I think we'll experiment with that a lot further," Protich says. "Right now we're just writing a lot and when we feel like we have a solid batch of tunes we’re really confident about, then we'll take the next step — and we're getting really close to that."