Rascal Flatts Debut 'Back to Life,' Experiment With Singles-Only Business Model: Lyric Video Premiere


For the members of Rascal Flatts, new single “Back to Life” doesn’t simply comprise a successful components for successful; the midtempo ballad can also be a candy testomony to the ladies of their lives.

Lead singer Gary LeVox says the Big Machine Records trio was initially drawn to the tune — written by Cary Barlowe, Niko Moon, Dan + Shay’s Shay Mooney and Fred Wilhelm — due to a melody he calls “so infectious” that’s additionally harking back to a number of the band’s earlier hits. “We’ve had such nice success with these 6/eight waltzes prior to now,” he says, similar to “Easy” and “Come Wake Me Up.” Additionally, “We thought that melody on the B part going into the refrain was so completely different, and we simply actually, actually liked it and thought it might be a terrific tune for the top of the summer time.”

The observe went to nation radio Friday (Sept. 28). Billboard premieres the lyric video beneath:

The lyrics additionally resonated with LeVox and bandmates Jay DeMarcus and Joe Don Rooney, all fortunately married. With traces like “Taking my hand, pulling me up after I’m going below” and “I don’t wish to take into consideration the place I’d be with out her,” LeVox says, “That’s how we have a look at our wives, as simply being the anchors, and our mothers. They’re those that maintain us from going below half the time.”

Adds DeMarcus, who produced the one alongside along with his bandmates, “It’s a fairly empowering tune for ladies to allow them to know the way a lot energy they actually have in the case of being a assist system for his or her husbands, and the way a lot life they’ll deliver to us every time we’re going by darkish instances.”

After 10 albums, Rascal Flatts are attempting out a brand new, singles-based enterprise mannequin, which signifies that whereas “Back to Life” is a brand-new tune, it’s not essentially the lead single from a forthcoming album.

“I don’t learn about a full album,” explains Rooney. “We’re form of going single-by-song.” With about 5 new tracks in numerous levels of completeness, the bandmembers say they’ll seemingly launch them one after the other.

“We’re form of at a spot now the place we’re combating our previous catalog, and there’s loads of music on the market that’s Rascal Flatts already,” Rooney continues. So a singles-based mannequin “is perhaps the brand new paradigm for Flatts for a while sooner or later. I don’t know the way far that can be, however for now that’s form of how we’re considering.”

Adds DeMarcus, “It looks as if the brand new enterprise mannequin [now]. So we’re selecting some songs that we love, chopping them and, like Joe Don simply stated, placing them out as we go, making an attempt to nonetheless give our followers loads of content material.”

LeVox says that breaking freed from the standard single/album/tour cycle virtually 20 years into their profession is “an enormous breath of recent air, and it additionally helps the tune course of.” Focusing on only one observe at a time, he says, aids the band in honing in on ensuring every launch is “spectacular” with out the added stress of “making an attempt to place 11 singles on a file [like] we’ve all the time tried to do. … This actually provides us time to breathe, time to focus, time to put in writing, time to actually simply think about the tune that we’re going to place out.”

For the band that has offered 10 million tickets, charted greater than 50 singles on Billboard’s Hot Country Songs chart and gained greater than 40 awards, the important thing to longevity has all the time been “songs, and the way they affect the followers,” says DeMarcus. “It all boils all the way down to a tune that resonates and hits folks proper the place they reside. As lengthy as you do this, you’ll have higher probabilities of being round a very long time. … Music is highly effective in that it may be a assist system to each section of life.”

With the discharge of “Back to Life,” the band is continuous its quest to supply what DeMarcus calls the “soundtrack” to its followers’ lives. For now, nevertheless, these songs can be coming one after the other.