For the first time, the entire top six albums and nine out the top 10 are rap titles.
For the first time ever, the top six albums on the Billboard 200 chart (dated July 21) are rap sets, while a record nine rap titles populate the top 10. The chart reflects the top 10 most popular albums in the U.S. in the week ending July 12.
The record rap run in the top 10 was encouraged by a slim release schedule on July 6, absent any major pop, rock or country albums, along with rap’s dominance with streaming services.
The lone non-rap effort among the top 10 is at No. 7: the pop soundtrack to The Greatest Showman.
The Billboard 200 chart ranks the most popular albums the week based on multi-metric consumption, which includes traditional album sales, track equivalent albums (TEA) and streaming equivalent albums (SEA).
The Billboard 200 dates back to 1956, when Billboard launched its first regularly published weekly albums chart, Best Selling Popular Albums. The chart would eventually become known as the Billboard 200.
Leading the way on the July 21 Billboard 200 chart is Drake’s Scorpion, which sits at No. 1 for a second week. Post Malone’s former No. 1 beerbongs & bentleys is No. 2, followed by Future’s debuting Beastmode 2 at No. 3.
XXXTentacion’s ? is No. 4, while Cardi B’s Invasion Privacy and Juice WRLD’s Goodbye & Good Riddance are at Nos. 5 and 6, respectively.
Skipping past Showman at No. 7, The Carters’ Everything Is Love ranks at No. 8, followed by Meek Mill’s arriving Legends Summer at No. 9 and Lil Baby’s Harder Than Ever at No. 10.
As previously reported, R&B/hip-hop is the most popular genre music in the U.S., according to Nielsen Music. At the mid-year point (reflecting the tracking period Dec. 29, 2017-June 28, 2018), the genre held a 31 percent marketshare the combined sector album sales, TEA and SEA on-demand audio and video. (On-demand video streams are not counted towards the tabulation Billboard’s album charts.)
In the first half 2018, equivalent album units (album sales plus TEA plus on-demand SEA) for the R&B/hip-hop genre totaled 70.13 million — up 21.6 percent as compared to the first six months 2017. R&B/hip-hop on-demand streams (audio and video combined) grew 46.3 percent to 121.3 billion.