This Spring, Questlove makes his first foray into the food industry as he introduces “Questlove’s Cheesesteak,” made with Impossible plant-based meat! A few years ago, the Philly native, and Hip Hop icon, encountered the Impossible Burger and was immediately impressed with the plant-based product. He resonated so well with the brand that he became an investor in 2017!
Re-imagining this Philadelphia tradition, Questlove decided to create a healthier, plant-based version of his city’s beloved cheesesteak. This Summer, the Questlove Cheesesteak will be formally introduced on the menu at 40 Live Nation owned and operated venues across North America!
“We first tested this product at our annual Roots Picnic music festival in Philly in 2018. Without any forewarning we offered the Cheesesteak in our VIP area which was mainly populated with friends and family and no one believed me when I told them the “meat” was not beef, but plant-based. My team and I saw an opportunity to roll out the product on a much larger level. To have the Phillies and Live Nation as our initial partners is great as it speaks to my love for my hometown of Philadelphia combined withmy love of music. However, the goal for this product is to create a global network of restaurants, venues, and retail locations where Questlove’s Cheesesteak can be purchased,” says Questlove.