adidas Headphones has announced its first-ever true wireless collection, collaborating with Quavo for its debut. adidas sees Quavo as the perfect person to highlight the headphones as he is a direct indication of someone with an active lifestyle and a passion for creativity and support.
The release comes with a new film highlighting the all-new adidas Z.N.E. 01 ANC, a powerful pair of noise-canceling sport earbuds built to get you in the zone. During the film, we get a peek at Quavo’s busy life and how adidas Z.N.E. 01 ANC creates a moment of calm for him amid the chaos.
“As a lifelong sports and music fan, linking up with adidas Headphones for their new true wireless collection offers the best of both worlds,” said Quavo. “I was excited to to be one of the first people to try them out and love the sound, fit and style. I think it’s so important to have the right music and right earbuds to perform your best. I love that adidas Headphones merges sport and music in its DNA.”
The new film follows the superstar rapper from the studio to a photoshoot and then to the basketball court, showcasing how life can be loud and how you can create your own soundtrack.
“True wireless is an exciting progression for the brand, as we’ve always prioritized technology, function, and fit to offer athletes of every level the ultimate audio experience,” said Petra Steenhouwer, Global Brand Director adidas Headphones. “Our headphones are known for fusing adidas’ iconic style with the industry leading audio innovation to ensure users can turn up at any time, just like Quavo effortlessly does in the film.”
Debuting alongside adidas Z.N.E. 01 ANC ($189), are two additional pairs of earbuds, each developed to enhance sports performance while offering all-day comfort: adidas Z.N.E. 01 ($99), an accessible pair of true wireless earbuds built to withstand various aspects of daily life and adidas FWD-02 SPORT ($169), a sleek pair of true wireless earbuds designed with insight of adidas Runners to lock in place and help runners of all levels push forward.
adidas Z.N.E. 01 ANC and adidas Z.N.E. 01 are available now for purchase onadidasheadphones.com. adidas FWD-02 SPORT is available now for pre-order on the website, with the official launch taking place in November.