Pusha-T Scores Himself A Multi-Year Deal With Adidas

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In an ironic accident, Pusha-T has chosen stripes over checks. The G.O.O.D. Music VP is following in Kanye's footsteps in securing the bag from Adidas HQ. TMZ has realized that Pusha-T has successfully put pen to paper on a multi-year endorsement cope with the corporate, mentioned to be price within the higher tens of millions. In alternate, King Push will assist the corporate develop merchandise and content material, and assist enhance their already far-reaching pull in hip-hop households throughout the Globe.

Kanye West was maybe the primary rapper to develop an excellent keel relationship with Adidas when he selected the sportswear firm because the vessel for his Yeezy model. If you will recall, Kanye as soon as mentioned he was "single highest paid particular person in footwear," on the expense of his Airness Michael Jordan. 

Pusha-T's cope with Adidas, whereas memorable in its personal proper, is not the primary time each events have completed enterprise (relationship again to 2012). Early studies point out that Pusha-T will probably be closely concerned within the EQT footwear sequence. Pusha-T, as you understand, already has his personal signature sneaker, itself an EQT mannequin. After messing up Drake's "Adidon" rollout, the Sportswear firm was left with Pusha-T to shoulder the load. Can the ex-Clipse rapper assist Adidas dig themselves out of their gross sales funk?