Pusha T on Why 'DAYTONA' Is 'Rap Album of the Year,' His Run as G.O.O.D. Music's President & Kanye's Return


In June, G.O.O.D. Music rocked the hip-hop trade with their unconventional rollout and launched 5 albums in the identical variety of weeks with Kanye West’s ye and Pusha T’s DAYTONA main the cost. Not solely did West lunge his approach into the No. 1 slot on the Billboard 200 with a staggering 208,000 equal album items, however his G.O.O.D. Music cohort, Pusha T, additionally sealed a prime 5 challenge as effectively.

With West dealing with the manufacturing of all 5 albums, together with Nas’ Nasir and his Kid Cudi-assisted endeavor Kids See Ghosts, G.O.O.D. Music re-emerged as one of many premier labels in hip-hop with their audacious try in opposition to conformity. “Nothing's gonna sway us. Nothing is gonna make us conform,” says G.O.O.D. Music president Pusha T relating to his label’s off-the-wall rollout.

With his eyes now set on the label’s burgeoning acts similar to Sheck Wes -- who efficiently notched his first Billboard Hot 100 report in “Mo Bamba” earlier this month -- Valee and 070 Shake, Pusha T’s blueprint to constructing a perennial powerhouse in G.O.O.D. undoubtedly appears inside attain. But, till then, the label's veterans will proceed to anchor the ship, as Kanye can be releasing his second solo challenge this 12 months with Yandhi on Saturday. As for Neighborhood Push, he'll return to the highway subsequent month for the second leg of his DAYTONA Tour.

Months after the discharge of his magnum opus, Pusha T spoke to Billboard about his largest achievement as G.O.O.D.’s president this 12 months, the label’s rising acts and Kanye’s greatest second of 2018.

Talk about your largest achievement this 12 months as an artist versus your largest achievement because the president of G.O.O.D.

I’d must say my largest achievement for this 12 months must be the creation of DAYTONA. I really stand behind that being the rap album of the 12 months. It’s the rap album that I’ve all the time needed to make. It’s a rap album that a number of the greats I’ve seemed as much as made at this level of their profession. At this level in my profession, I really feel like I’ve made an album with first album vitality. The similar quantity of rawness. Just that very same vitality. To me, DAYTONA, that’s only a milestone that I actually ran over, man.

On the president aspect, it was simply the precise overseeing of the entire 5 album, seven-track Wyoming expertise. I used to be one of many ones who by no means left. I went beginning on my album after which we discovered Teyana’s album and located the imaginative and prescient for Ye’s and Cudi’s. At occasions, it was simply watching and being there to see Ye get again into his manufacturing chops and discovering his sound. Being part of that entire course of and watching it materialize into the most well liked second in music this summer season. I don’t know what was extra eventful. I really feel like we recreated the vitality of G.O.O.D. Friday’s.

When we did G.O.O.D. Friday’s the primary time, everybody began doing their very own totally different variations of that. We needed to kind of sit again and determine what was going to be the second. We have been kind of determining as we went alongside as effectively. The seven-track album, folks have been skeptical of that however they heard DAYTONA and it set the tone like, “This is sufficient.” It’s completely totally different and going in opposition to the grain, as G.O.O.D. Music would do versus all people placing out 20-track albums and taking part in the streaming recreation.

It was a time for G.O.O.D. Music as a complete to face out and say, “We’re all the time gonna be what we’re on. Nothing is gonna sway us. Nothing is gonna make us conform. This is what we expect is sizzling and that is what we expect is dope and we’re gonna introduce it to y’all.”

Since you grew to become president, what has improved beneath your reign?

Under my presidency, we've got recognized the candy spot particularly albums or songs or no matter is sizzling, and we capitalized on it. Whether it was discovering the “Panda” and in addition turning that right into a candy spot on the Pablo album. Also, simply having the ability to deliver Cudi again into the fold and getting the Teyana report out that individuals have been ready for thus lengthy. Under my presidency, I really feel like we’ve been far more aggressive than we’ve been. When I say aggressive, I imply with sonics. I really feel like now, we've got to match the sound and sonics to all the pieces else that’s occurring on the earth and also you do get to see that there’s a distinction.

You guys made splashy strikes by signing Sheck, Valee and 070. Talk about including these younger acts to the label and what we will count on from them.

I really feel like we actually honed in on what these cult followings and pockets of people that love 070 Shake, and who love Sheck Wes and people youngsters who love Valee. We discovered and heard these pockets of individuals early. With that being stated, we capitalized on buying them and bringing them into the fold. Those youngsters are the vitality to me. They’re the brand new views, new flows and new vitality. It’s all been a plus. Everyone that I simply named is certainly an asset.

What would you say is Ye’s largest accomplishment or achievement this 12 months with G.O.O.D.?

Listen, I watched him do 35 tracks, so we have been speaking. I don’t know. People took that seven quantity as a right, nevertheless it was lots. It was actually lots, like tremendous tedious. Hours of discovering fascinating chops and loops and issues like that. He spearheaded all the pieces. I assumed it was phenomenal. You gotta keep in mind that this began off as remedy. We have been like, “Let’s go work on an album, man. We’re simply gonna go knock this out.” That become, “Wait, that is could be good for Teyana” and “I'll even wish to put out and album.” Just watching him uncover all these sounds and truly make the music, it was lots, man.

You guys had the entire G.O.O.D. Fridays motion after which the five-week rollout. What comes subsequent? How do you prime that?

I don’t know. The finish of the month, he needs to go in and make extra music. I’m gonna attempt to simply concentrate on making the music and perhaps this time I’m gonna attempt to be somewhat extra meticulous in regards to the rollout. A bit of bit extra calculated. I really feel like we let folks into the entire internal workings. You guys rolled this out with us. When we didn’t have the exhausting work and it’s the day earlier than, you guys actually went via that with us. Next time, perhaps we must always maintain somewhat extra beneath wraps.