In the early stages of his career, Pusha T penned the world-famous “I’m Lovin It” jingle, which became the longest-running marketing campaign in McDonald’s history. Now, he’s at it again — but for another fast food joint.
On Monday (March 21), the Clipse rapper took to Instagram to unveil his new collaboration with Arby’s that the company teased last week. Unlike Travis Scott, Megan Thee Stallion or Saweetie‘s fast food forays, the partnership isn’t an artist-branded meal, but a diss track aimed at McDonald’s.
“I’m the reason the whole world love it/Now I gotta crush it/Filet-O-Fish is shit and you should be disgusted/How dare you sell a square fish asking us to trust it/A half slice of cheese, Mickey D’s on a budget?” Pusha raps on the diss song.
He continues, “Arby’s Crispy Fish is simply it/With lines ’round the corner we might need a guest list/Exit stage left the sandwiches taste fresh/A little cube of fish from a clown is basic.”
There’s a deeper story to the hilarious diss track, though. During a recent interview with Rolling Stone, Pusha T explained he’s still salty at McDonald’s for not paying him more money for writing their “I’m Lovin’ It” jingle.
“I am solely responsible for the ‘I’m Lovin’ It’ swag and the jingle of that company,” he said. “That’s just real. I am the reason. Now I gotta crush it.”
He added, “I did it at a very young age at a very young time in my career where I wasn’t asking for as much money and ownership. It’s something that’s always dug at me later in life like, ‘Dammit, I was a part of this and I should have more stake.’
“It was like half a million or a million dollars for me and my brother [No Malice] — but that’s peanuts for as long as that’s been running. I had to get that energy off me, and this [ad] was the perfect way to get that energy like, ‘You know what? I’m over it.’”
Pusha T is hoping this song will do more to benefit his bank balance than his last diss track, “The Story of Adidon,” whose outing of Drake‘s son had more of a cultural impact than a commercial one.
“We had a good time [with ‘Adidon’], but I’m over it,” Push said. “I’m the first-ever fish sandwich diss ever, and I should go down in history for that. I hope [‘Spicy Fish Diss’] has more cultural impact [than ‘Adidon’], ’cause that’s gonna go direct to my pocket.”