When it comes to the sneaker market, brands like Jordan, Nike, and Adidas have been dominating thanks to a plethora of new shoes and technologies. For a while, Puma seemed to be lagging behind but that all changed last year when the brand hopped on the dad shoe wave with some of the best silhouettes to grace the trend. These shoes were the Puma Thunder Spectra and the Puma RS-X which come in a variety of vibrant colorways that fans seem to love. Puma also got back into the basketball market with models like the Puma Clyde Court and the Puma Uproar.
Thanks to these new models and some co-signs from artists like Hay-Z and Nipsey Hussle, Puma has experienced record profits and sales in the first quarter of the year, according to Hypebeast. The brand saw a 15.3 percent sales increase which helped push Puma to $1.47 billion in this quarter alone. In terms of operating profits, Puma was able to rake in nearly $160 million which is a few million dollars over what analysts had forecasted.
Image via Puma
“The first quarter of 2019 was the best quarter Puma has ever seen, even if we have nine more months to go and despite a lot of uncertainty in the market, we feel comfortable that we will achieve our guidance for the full year,” said Chief Executive Bjorn Gulden.
If Puma continues on this path, they could be well on their way to having a record-breaking 2019.