Proximity Launches SAVE Campaign to Promote Mental Health Awareness: Exclusive

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Proximity, the digital dance curator and newly minted file label, is launching a SAVE charity marketing campaign to advertise psychological well being consciousness.

"This was impressed by Avicii’s passing but additionally to the many individuals who see suicide as their solely approach of coping with their despair, nervousness and different illnesses that they’re fighting," says Proximity founder Blake Coppelson.

He continues, "I needed to start out this charity to create extra consciousness round suicide as a result of I’ve the chance to make use of my platform for one thing optimistic and this has affected me personally." To date, Proximity has amassed almost 7.5 million subscribers and greater than three billion views on its YouTube channel, along with constructing a loyal fanbase throughout social media and different platforms corresponding to Spotify.

The tastemaker is managed by The District, a media firm based mostly in Vancouver, British Columbia. With respect to the SAVE marketing campaign, The District proprietor Josh Carr-Hilton says, "The significance of overtly speaking and acknowledging the severity of points dealing with psychological well being within the music trade can’t be overstated. Amazing organizations like Save.org share the instruments and sources crucial to assist all of us higher perceive the very troublesome dialog surrounding suicide and suicide prevention."

He provides, "Too typically our idols stand within the highlight all of the whereas quietly exhibiting indicators of the struggles they face internally. Those cues can simply be washed out by the joyful screams of hundreds of adoring followers and the immense workload it requires to carry out at such a excessive degree. Masked by the thrill of 'success' solely to be identified too late ensuing within the worst potential final result. Anxiety, despair and suicide are points that everybody, whether or not within the highlight or in their very own house, face. Sharing this superb marketing campaign with the group that helps Proximity hopefully might help these in want get the assistance and help they desperately deserve."

Those fascinated with donating to the fund can accomplish that right here. Proximity has additionally launched limited-edition "S.A.V.E." shirts, with 100 p.c of the proceeds given to Save.org.