Promoter 101 Podcast Creates Merch Line to Benefit MusiCares


Shirts and hoodies pay tribute to final season of Steiny and Luke’s popular show

The guys behind the Promoter 101 podcast have created a line shirts and hoodies to commemorate the final season of the popular interview show with 100 percent of every penny spent going to MusiCares, the non-profit organization established in 1989 by the National Academy of Recording Arts and Sciences.

Steve Sternschein with has agreed to match the first $10,000 in donations to MusiCares, with shirts priced at $20 and hoodies at $50.

"It's all in, no additional shipping or handling, we will take care of it all," podcast host and Emporium Presents co-founder Dan Steinberg tells Billboard. The items "support people in need and its our first ever shirt and we are very proud of it."

Steinberg's co-host for Promoter 101 is Luke Pierce and the two will tape their final show in October at the IEBA conference in Nashville. Check out the shirts below, modeled by Dan and Alodie Steinberg's daughter Reese, and learn more at