Boi-1da considers himself a sidekick to a number of the largest music performers, from Drake to Rihanna, and he’s now being thrust into the Grammy highlight for his standout manufacturing work.
The Jamaica-born, Toronto-raised producer is nominated for six Grammys, together with three in one of the best rap tune class, due to his work on Drake’s “God’s Plan,” Eminem’s “Lucky You” and Jay Rock’s “Win.” He earned a record-of-the-year nod and one other for non-classical producer of the yr, the place he’s competing in opposition to Pharrell Williams, Kanye West, Linda Perry and Larry Klein.
In the previous decade, Boi-1da has garnered 14 Grammy nominations from a slew of smash hits reminiscent of Drake’s “Best I Ever Had” and “zero to 100/The Catch Up,” Kendrick Lamar’s “The Blacker The Berry” and Rihanna’s “Work.” He’s additionally labored alongside Beyonce, Jay Z, Travis Scott, G-Eazy and Cardi B.
The 32-year-old lately spoke with The Associated Press whereas sitting poolside at a $20-million dwelling overlooking Los Angeles. He talked about competing with himself, whether or not he deserves to win producer of the yr and whether or not he’s ever written lyrics for Drake.
Where does the identify Boi-1da come from?
I acquired the identify whereas sitting round in highschool with a bunch of my associates. We had a rap group, however I actually didn’t need to rap. I’m actually into comedian books. I like Batman. So Robin is known as the Boy Wonder. He’s the sidekick to Batman. As a producer, you’re sort of the sidekick to the artist.
So you’ve actually embraced being a sidekick?
Yeah, undoubtedly. As a producer, a whole lot of occasions it’s not your imaginative and prescient. You have to sit down with an artist and execute their imaginative and prescient. You need to create the canvas for them to color the image.
How does it really feel to have three totally different songs nominated in the identical class?
It’s insane. That man simply retains getting in my very own manner each time. (Laughs). But it’s an honor. When I noticed it, I couldn’t imagine it. It’s unbelievable. It’s an ideal feeling.
You’re going up in opposition to Kanye and Pharrell for producer of the yr. Do you’re feeling you deserve the award extra because you labored on newer hits?
Kanye and Pharrell really influenced me to make music. They are the explanation why I make music. I’m simply pleased to be talked about amongst these nice producers. I’m flattered.
Do you’re feeling such as you’re on the identical degree as them?
Personally, I don’t really feel like I’m. I really feel like I’ve much more to show. Although I’ve been doing this for 10 years efficiently, there’s extra for me to do earlier than I even take into account myself with them. … In my thoughts, I’m nonetheless not there but. I’m striving to be like any person like Dr. Dre or any person like Pharrell. Those guys have had moments in time with their music and have taken over a long time. I nonetheless try to be as greats as these guys.
Do you suppose you may win over Linda Perry in a yr when girls are dominating the Grammys after final yr’s drama?
I’m unsure. It’s as much as whoever decides who wins. Linda Perry is superb and really stable. … She’s an ideal producer. I really feel like everyone who’s nominated within the class is deserving of the award, so I can’t put the truth that she is a girl in opposition to something. She’s simply nice.
Do you suppose that is the yr for girls to win large?
I undoubtedly really feel like that is the yr of the girl. A number of girls are doing nice issues. I’m actually pleased that lastly a whole lot of them are getting the popularity. The leisure business is so male dominated. But girls really do so much.
How’s it been to work with Drake?
He’s my bro. I’ve identified him since I used to be 17. … Sometimes, he provides me concepts. He’s sort of like a producer. We determine issues out collectively. The course of is at all times nice. I at all times belief when issues are in his palms.
What have you ever realized from him?
I’ve realized an excessive amount of. But one of many largest issues I’ve realized from Drake is that much less is extra. Especially with the inventive course of. It’s a blessing from God.
Have you written any of Drake’s lyrics?
I’ve by no means helped Drake. He’s one of many biggest writers ever. You hearken to a tune like “Fear” and also you suppose that man didn’t write that dynamic tune? It doesn’t get any extra private than that.
Who else are you working with?
Right now, I’m solely targeted alone venture. I’m popping out with a compilation album this yr that I simply began. It’s a cool venture. I can’t wait for everyone to listen to it. It’s a whole lot of dope stuff with a whole lot of your favourite artists. I lastly acquired an opportunity to indicate my inventive facet of issues.