Primary Wave in Gospel Push With Gaither Music Group Partnership

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Primary Wave Music Publishing introduced their partnership with Gaither Music Group on Thursday (Feb. 7). Primary Wave hopes to develop into Gospel and Christian music and can present Gaither with the sources to develop new artists and aquire property.

“In the greater than 5 a long time that Gaither Music has been in enterprise, they've confirmed themselves to be an distinctive and spectacular music firm,” stated Lawrence Mestel, founder and ceo of Primary Wave Music Publishing, in a press release. “When we have a look at corporations to accomplice with and spend money on, we're searching for groups with ambition, who need to be on the forefront of what’s taking place within the trade, and we now have discovered that with Gaither Music. We stay up for working along with Bill, Gloria, Paul, Barry and everybody else who make up the unbelievable Gaither Music Group and are enthusiastic about what’s to return.”

The Gaither government workforce shall be answerable for the growth. Paul Sizelove continues as president, with Barry Jennings as vice chairman, and Bill and Gloria Gaither retaining their artistic roles. The new partnership gives Gaither entry to Primary Wave's advertising and marketing, branding and digital workforce alonside different departments for assist with licensing and synching. 

“We’ve achieved an excellent deal over time, however this relationship will convey fantastic alternatives to transcend our present attain,” added Bill Gaither. “We are excited to be partnering with Primary Wave and have them assist us take the common message of our music to a broader viewers.  How thrilling at this stage of our lives to suppose that we now have an opportunity to offer these unbelievable songs and tasks an expanded presence.”