Post Malone Admits TikTok Struggles: ‘It’s So Hard For Me To Make Something Natural’

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Post Malone recently sat down with Apple Music’s Zane Lowe ahead of his Twelve Carat Toothache album dropping on Friday (June 3). When TikTok came up in the discussion, he praised the social media platform but admitted it’s hard for him to make videos that aren’t forced.

“There’s so many different ways to get people to listen to your music,” he said. “And TikTok is so fucking huge… Everything, no, it’s great. And you have people check on my new song and it goes fucking viral and that changes people’s lives. And you discover talented people on there and everything. But it’s just so hard for me to make something natural. And it’s just so interesting. It’s interesting to hear [Halsey’s] opinion on that.”

He added, “I just think it’s my personal opinion and the changes that I’ve made mentally to distance myself from that and that’s really impacted my life in a positive way. It’s just whatever makes your comfortable because at the end of the day, you just got to be comfortable with what you’re doing. And social media is something that I’m not super comfortable with.”

In 2020, Post Malone revealed he’d been taking a break from social media for mental health reasons, while acknowledging the impact his profiles have for change.

“A platform is a terrible thing to waste, especially in times of heartache in our country and the entire world, and especially when someone has the ability to speak out,” he wrote on Instagram at the time. “Over the past few months I have been trying to distance myself from social media for my mental health, and by doing this and letting others have more control over posts on my pages.”

He continued, “That being said, I see frustrations over the blatant miss-use of my social media. Especially, when I have a voice to speak loudly, and so far have not. I would like to apologize for that. I watched the [George Floyd] video, and when I saw it, my heart sank into my stomach. I am so appalled and so heartbroken. I cannot believe in this day violence like that is so commonplace and still happening.”

Post Malone’s new album Twelve Carat Toothache is set to feature Roddy Ricch, Doja Cat, The Weeknd, Gunna, The Kid LAROI and Fleet Foxes, and serves as the follow-up to 2019’s Hollywood’s Bleeding.