Haley Jones & Jon Miller from Nielsen break down the numbers.
Welcome to the Billboard Chart Beat Podcast, where each week co-hosts Gary Trust and Trevor Anderson, from the Billboard charts department, discuss why what's on the charts … is on the charts, while also looking at current chart action in a historical context for even greater insights.
Still, hip-hop continues to dominate streaming, and Haley Jones, director of radio, Nielsen Music, and Jon Miller, vp of audience insights, Nielsen Audio, join in to analyze just how far ahead of other genres hip-hop has grown. Among topics discussed: What hip-hop acts radio might want to consider playing more based on their impressive streaming stats; what percentage of all hip-hop music streamed is current vs. catalog; and, will today's hip-hop hits be remembered as classics years from now?
Gary, Trevor, Haley and Jon also muse about the state of the rhythmic radio format (the middle ground between pop and hip-hop) and why many radio owners program classic rock over new alternative hits.