Poppy to Star in Augmented Reality Experience ‘A Jester’s Tale,’ Premiering at Sundance 2019: Exclusive


‘I can not wait to satisfy you in AR,’ the android-pop star says of her collaboration with RYOT and 1RIC.

With an inescapalbe YouTube presence, two full-length albums, greater than one million followers on social media and her personal online "church," Poppy is already in all places –and now, the robot-esque pop star is making her approach into augmented actuality.

Billboard can verify that Poppy is about to star within the augmented-reality expertise A Jester's Tale, premiering on the 2019 Sundance Film Festival as a part of the New Frontier program. Viewers will placed on AR headsets to be transported into the 12-minute, interactive narrative following a fictional storyline inside a toddler's bed room and that includes a slew of character holograms, together with Poppy.

A Jester's Tale comes collectively RYOT, the Emmy Award-winning content material studio beneath Verizon Media, and 1RIC, the augmented-reality studio led by Asad J. Malik, who not too long ago noticed his Terminal three AR expertise premiere on the 2018 Tribeca Film Festival.

"I’m excited to be part of Sundance once more — this time as a hologram," Poppy says in a press release. "The progressive expertise of A Jester's Tale is a complete new type of storytelling and I can't wait to satisfy you in AR." The star premiered her YouTube Red sequence I'm Poppy on the Utah movie competition in 2018.

"To me, Poppy represents a brand new form of cultural critique, one which performs with concepts of fame and manufactured perfection in methods which are unsettling but satisfying," says Malik. "What she stands for will convey a brand new layer of which means to A Jester's Tale and vice versa. What is actual and what’s a mere illustration has been a foundational concept within the historical past of media and artwork. We occur to be residing at a time when immersive know-how is permitting for literal manifestations of this concept whereas our social media lives are resulting in an more and more altered sense of actuality."

Adds Jake Sally, head of immersive improvement at RYOT: "We are on the cusp of a completely enabled augmented actuality world and Asad embodies the tip of the spear as the primary true augmented actuality auteur. A Jester's Tale represents the promise of what AR can turn into, not what it’s immediately, blurring the road between realities to create a shocking reflection of our world within the digital age."

See the viewing calendar and full poster for A Jester's Tale, happening on the New Frontier at The Ray in Park City beneath.

Jan. 25 (2PM-9:30PM), Jan. 26 (4PM-7:30PM), Jan. 27 (2PM-9:30PM), Jan. 28 (2PM-9:30PM), Jan. 29 (2PM-9:30PM), Jan. 30-Feb. 1 (12PM-9:30PM) and Feb. 2 (10AM-5:30PM).