Plumb on One-Shot 'Crazy About You' 'There Is Authenticity & Energy In the Rawness' (Premiere)


Plumb's music has by no means been simply contained by format boundaries.

Neither is her newest video.

Since 1997, Plumb (aka Tiffany Lee, whose moniker was impressed by her favourite '90s track, "My Favorite Plum," by Suzanne Vega) has tallied prime 10s on Billboard's Christian, dance and Adult Contemporary charts. On Christian Airplay, she's notched 5 prime 20 hits (with a minimum of one in every decade because the '90s), most lately ascending to No. 20 with "Beautifully Broken," the title reduce from her newest album.

The set additionally contains the sonically ethereal, and lyrically affirming, "Crazy About You," which has been remixed by Grammy Award-winning DJ/producer Dave Audé, who beforehand added his contact to different Plumb hits, together with "Beautifully Broken"; "Need You Now (How Many Times)," her highest-peaking entry on the Hot Christian Songs chart, the place it rose to No. three in 2013; and, "Hang On," a No. 1 on each Dance Club Songs and Dance/Mix Show Airplay in 2009-10.

For the video for the "Crazy About You" Audé remix, Plumb likewise broke boundaries: for the primary time, she starred in a clip filmed in a single steady shot.

During a free second on her present Beautifully Broken Tour all through the U.S, Plumb shared insights about her newest single, together with how its sound was impressed by a latest mainstream pop hit, its vital message and its ingenious video, which Billboard premieres right here completely.

How did the premise for the "Crazy About You" video come about?

At its core, "Crazy About You" is a love track, [per its lyrics] "So can I dance with you now? Can we dance proper the place you’re?"

This explicit lyric impressed us to combine the component of romance within the track with simply that, a dance, in a ballroom. So, we selected to movie the video at a location referred to as The Cedars at Carr Farm [north of Nashville in Cedar Hill, Tennessee], a stunning marriage ceremony venue with large chandeliers in its ballroom. It represents love and hope and sweetness and new life, all issues related to the track.

Did you’re feeling any stress filming a one-shot video? Any further nerves in the previous few seconds?

Yes! We practiced a number of occasions after which shot it for actual a number of occasions prime to backside and simply hoped for the very best … ha! I've by no means filmed a video that approach earlier than, however now don't wish to ever do it every other approach. There is each an authenticity and vitality captured within the rawness of no-edits.

You've labored with Dave Audé for remixes of a number of of your songs through the years. What does he add to your music? (Another nice new collaboration of yours, "Music Rescues Me," with Paul Van Dyk, is an extra instance of how effectively your songs translate to EDM.)

A very totally different perspective. And I'm so grateful. He does a gorgeous job of holding the core elements that make up the center of the track intact, whereas concurrently opening up a door for the track to a totally new viewers of listeners. It's giving extra range to the artwork.

What do you keep in mind about writing "Crazy About You"? How did it originate?

There was a brand new track on the radio by Julia Michaels, "Issues" [which reached No. four on Billboard's Pop Songs chart in July 2017], that had a selected sonic method to it that was very inspiring to me musically. So, we started enjoying with sounds and rhythm in that course.

My co-writer, Eric Marshall, had shared a private story that day with me about somebody in his life who had died by suicide and the way badly he wished that they had believed within the romance and the reality of how God feels about them, how loopy about us He is. We continued with pursuing that perspective of hitting all-time low, however that it's nonetheless strong floor as a result of there’s nonetheless hope there, due to how fiercely we’re beloved, it doesn’t matter what we've executed proper or improper.

From 1997's Plumb to this yr's Beautifully Broken … When you started writing and recording songs, did you envision the success you've loved, and earned? That historical past should be so gratifying, together with what's now a two-decade-plus relationship along with your followers.

I didn't know what to anticipate. This wasn't one thing I noticed. It was a collection of doorways opening since I used to be a little or no lady, so each single day that I’m given the chance to precise myself artistically by way of music and it concurrently encourages, evokes or provides hope to another person is a large blessing that I don't take frivolously and I give all glory to God for.