Yesterday afternoon Papa John’s announced that they had ended their sponsorship deal with the NFL, which was contracted to run through the 2020 season, according to ESPN’s Darren Rovell.
Less than 14 hours after that announcement, the NFL has already found a new pizza chain to be the league’s ficial sponsor – Pizza Hut.
According to reports, Pizza Hut’s deal with the NFL will ficial start on April 1st and will run through the 2021 season, although the financial terms were not immediately available. Pizza Hut, the largest pizza chain in America, has more than 7,500 stores which more than double that Papa John’s, according to Darren Rovell.
Renie Anderson, the NFL’s senior vice president partnership and sponsorship management, expressed the importance having a pizza sponsor such as Pizza Hut.
The NFL Draft, taking place at AT&T Stadium in Arlington, Texas from April 26-28, will be the first chance for Pizza Hut to take advantage their new opportunity.
According to USA Today, Papa John’s still has team partnerships with more than 20 NFL franchises, but the company will no longer be allowed to use team or league logos or use the Super Bowl in promotions.