Pharrell Williams Launches His “Something In The Water” Festival Celebrating Virginia Beach

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Today visionary recording artist, producer, songwriter, philanthropist, designer, and entrepreneur, Pharrell Williams introduced his latest enterprise –SOMETHING IN THE WATER, a multi-day music pageant and cultural expertise on the seaside in his hometown of Virginia Beach.

 

The first annual SOMETHING IN THE WATER is produced by Live Nation.  The stage will likely be set on the seaside and can characteristic weekend performances by Pharrell and mates, Travis Scott, Migos, Dave Matthews Band, Missy Elliott, J Balvin, Janelle Monae, SZA, Lil Uzi Vert, Diplo, Anderson .Paak & The Free Nationals, Pusha T, Kaytranada, Ferg, Jhené Aiko, Rosalía, Maggie Rogers, Mac DeMarco, Masego, Virgil Abloh, DRAM, Leikeli47, Jaden Smith, Radiant ChildrenJohn-Robert and extra.

 

Tickets for the primary ever SOMETHING IN THE WATER will go on sale starting Friday, March eight at 12pm native time at SOMETHINGINTHEWATER.COM

 

 

“Allen Iverson. Missy Elliott. Dave Matthews Band. Ella Fitzgerald. Virginia has been dwelling to a number of the most gifted artists, athletes, and scientists to ever dwell. And it is smart – the individuals of Virginia are one-of-a-kind: uniquely gritty, daring, and sensible,” mentioned Pharrell Williams. “For the primary time, we’re harnessing that vitality, bringing the nice minds of our time and the most important manufacturers on the earth to this excellent place, and letting the inspiration stream and nicely deserved alternatives unfold. Virginia wants this proper now and the world will see what we Virginians have identified all alongside: there actually is Something within the Water.”

 

SOMETHING IN THE WATER’S mission is to unite the neighborhood and have a good time the range and magic of Virginia Beach.  It is a chance to carry the most effective of what Pharrell has encountered around the globe again to his hometown. The weekend celebrates alternative and the possibility to empower everybody from the youth to the small enterprise homeowners.

 

The weekend can even embrace a particular screening and dialog introduced by Ava Duvernay’s ARRAY, her impartial movie distribution collaborative devoted to the amplification of impartial movies by filmmakers of shade and girls of all types.  The movie featured will likely be pageant favourite THE BURIAL OF KOJO written and directed by multi-disciplinary artist Samuel “Blitz” Bazawule. THE BURIAL OF KOJO has the dynamic gaze of magical realism and Afrofuturism, Bazawule chronicles the story of two brothers via a gifted woman who travels stunning lands that exist between life and dying. THE BURIAL OF KOJO premieres on Netflix on March 31st, 2019.  Set on the seaside and below the celebs, the expertise will likely be influenced by sounds, visuals and performances drawn from African storytelling in addition to conventional meals and drinks. The screening will likely be adopted by a sturdy dialog.

 

On April 26, 27 & 28 musicians, personalities, students, college students, artists, activists and athletes will converge on Virginia Beach to activate and amplify, collaborate and co-author, shift and form the long run. Other cultural activations will embrace moments with Deepak Chopra and Geoffrey Canada, in addition to a Pop-Up Church Service and TRAP Karaoke.

 

Pharrell is working hand in hand with the town of Virginia Beach to create a weekend celebrating the sweetness and variety of Virginia Beach with a Three-day expertise encapsulating music, training, sports activities, artwork and tradition, well being and wellness and extra.  Encompassing the Convention Center, Vibe Arts District, a stretch of Atlantic Ave and the seaside, the weekend can have one thing for everybody, and all ages. SOMETHING IN THE WATER indicators to the neighborhood that international manufacturers and a number of the world’s brightest, most inventive and gifted minds are displaying up for them.

 

SOMETHING IN THE WATER will create a legacy highlighting the pillars that Pharrell is so personally captivated with shining a lightweight upon and celebrating his hometown neighborhood.  The weekend goals to offer again to the neighborhood that he so passionately helps.

“This goes to be a transformative occasion for our metropolis,” mentioned Mayor Robert “Bobby” Dyer. “We are completely thrilled with the plans Pharrell and his staff have for this 12 months. There will likely be little doubt that what’s ‘within the water’ round Virginia Beach is ‘one thing’ very particular.”

 

“We are excited to be part of launching SOMETHING IN THE WATER with Pharrell Williams,” mentioned Lesley Olenik, Vice President of Live Nation Touring. “Pharrell has an unbelievable imaginative and prescient for his hometown this weekend and we are able to’t wait to carry it to life with the neighborhood of Virginia Beach.”

 

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