Pharrell & Smino Join Forces For BBC ICECREAM + Zero Fatigue Collection

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New York, NY – Smino is teaming up with Pharrell’s ICECREAM brand for a Zero Fatigue collaborative collection. The capsule boasts pieces including a chocolate-drenched t-shirt, hoodie and trucker hat emblazoned with a reimagined take on the skateboarding brand’s logo.

Look for the collection to arrive online on Amazon and Zero Fatigues websites on Friday (July 15).

Those in the New York City area are in luck as Smino will be driving an ice cream truck through four Manhattan locations giving out merchandise and finally making a stop at the NYC flagship ICECREAM location in SoHo on Thursday afternoon.

“SILK PILLOWS R BACK FOR DA NAPS & DA NAPPERS. THIS TIME WE BROUGHT SUM HOMIES @bbcicecream MEET US IN NYC THIS THURSDAY ! Drop a for a chance get 1 shipped directly to u from SMI MYSELF & I,” the St. Louis native wrote. “See yalllll n-ggaz soon.”

 

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Smino has long been a supporter of Skateboard P’s ICECREAM and Billionaire Boys Club. He previously modeled a BBC x NASA EU Flight Jacket in 2018 and made an appearance in the luxury street brand’s lookbook.

On the music side, Smino has been laying low outside of dishing out an assist in March on Tiana Major9’s “2 seater.”