Paq Debuts Kendrick Lamar-Approved First Collection

51

Paq is the latest streetwear company to gain some significant buzz in its infancy, much thanks to rap’s reigning heavyweight Kendrick Lamar, who sported a piece theirs at Sunday’s All Star game. The brand has since debuted its debut collection with a lookbook. 

RELATEDBAPE Debuts New Souvenir Hanten Jacket

Paq is best described as a “conceptual creative agency” that specializes in “design, art direction, photography, film & fashion.” The brand has conceived themselves as a multi-disciplinary artistic force that will infiltrate all aspect media and culture. In order to introduce the public to their kaleidoscopic vision, Paq has created a relatively on-trend and uncomplicated collection branded t-shirts, pants, sweaters, and other accessories. The colour palette does not waver from a choice selection royal blue, grey, red, and canary yellow. 

Kendrick was seen wearing their red sweater this past weekend during a performance, which will ensure that its wearer will stand out in a crowd like Mr. Lamar himself. 

While their homepage remains under construction, you can peep some images from the lookbook below, and head on over to the collective’s Instagram page to witness their aesthetic/thematic preoccupations. 

RELATEDSupreme Reveals Spring/Summer 2018 Lookbook

Paq Debuts Kendrick Lamar-Approved First Collection

Hypebeast 

Paq Debuts Kendrick Lamar-Approved First Collection

Hypebeast 

Paq Debuts Kendrick Lamar-Approved First Collection

Hypebeast

Paq Debuts Kendrick Lamar-Approved First Collection

Hypebeast