Nir Seroussi Exits Sony Music U.S. Latin; Alex Gallardo Named Label President: Exclusive


Nir Seroussi has exited his submit as president, Sony Music U.S. Latin, Billboard has realized. Effective instantly, Alex Gallardo, the longtime senior vp A&R for Sony Latin/Iberia, will take over as president of Sony Music U.S. Latin, reporting to Afo Verde, Chairman & CEO, Sony Music Latin Iberia.

In an announcement supplied to Billboard, Verde stated, “During Mr. Seroussi’s tenure with the group he helped remodel and construct Sony Music U.S. Latin into the music powerhouse that it's at present. This success has translated to business and creative recognition. We want him all the most effective in his future endeavors.”

No cause was supplied for Seroussi’s departure, however Verde stated he was leaving the corporate on amicable phrases.

Seroussi initially joined Sony’s Latin operation in 2004 as vp advertising and marketing and A&R for Sony BMG U.S. Latin’s West Coast operations. Eight years in the past, Verde named him managing director of Sony Music U.S. Latin, the corporate’s U.S. operation. In 2014, Seroussi was promoted to president and lately has targeted on delivering hit singles, many from city artists like Nicky Jam and Prince Royce. Sony Music U.S. Latin ended 2018 because the main U.S. Latin music label, based on Nielsen Music. 

“I’m very happy with Sony U.S. Latin's unparalleled crew and artsits and all of their accomplishments," Seroussi advised Billboard. “I'm honored to have been a part of the various success tales and grateful for Afo for his help all through the years."

Gallardo, 43, who steps into the Sony Music U.S. Latin president’s function, is a popular and extremely regarded government, identified for his eager ear, creative sensibility and even-keeled method. Born in Spain, Gallardo is a guitarist and was a recording artist earlier than he was a file government, which helps clarify his sturdy rapport with artists and producers.

In latest years, he’s delivered a string of hits and overseen A&R of albums by Maluma, CNCO and Shakira, amongst many others.

Interviewed for Billboard’s Latin Power Players situation final Fall, Gallardo spoke concerning the endurance of city music, but in addition concerning the bility of many different genres in Latin music.

“Urban music is right here to remain and one of many key issues of its success is how simply it could possibly mix with different genres," he stated. "To me, the brand new developments are going to be fusions of city music with completely different types and flavors like EDM, Brazilian Funk, digital, African sounds, people components.” Most importantly for the style, he added, “Language is not a barrier.”