This past Saturday, Nike released the highly anticipated Travis Scott Air Jordan 1 collab - a sneaker which many tried, and few succeeded, to purchase.
As expected, the Nike SNKRS app was a complete disaster filled with sneaker bots, bugs, and payment processing error messages. Hopeful sneakerheads and opportunistic resellers were left frustrated by the day's events, which included a 20-minute delay from when the kicks were originally slated to launch.
Of course, not everybody struck out and some fans eventually received the coveted "Got 'Em" email from Nike, but the disgruntled masses made their voices heard on social media. Like clockwork, moments after a major drop on Nike SNKRS, twitter was flooded with shattered dreams.