Just a couple weeks after unveiling the ficial 2018 FIFA World Cup song, Nicky Jam and Will Smith have released an equally thrilling video to accompany it. The visual for "Live It Up!," featuring Era Istrefi, was released Friday (June 9) and serves as an ode to the sport soccer no matter where it's played.
The clip opens with a motivational quote to kick things f: "Where there is unity, there is always victory." A sense unity is created by then splicing together shots different games soccer, whether it be a barefoot round in the dirt or surrounded by a stadium crowd.
As Jam and Smith take turns on the verses, the video exemplifies the unifying effect sports and serves as inspiration to any budding athlete yearning for a chance to kick it at the World Cup.