He’s the brand’s first Latin music ambassador.
Reggaetón star Nicky Jam is the most recent addition to Hublot’s ambassador club, and the brand’s first Latin music ambassador.
“It’s an immense privilege for me, as a real watch enthusiast, to become the ambassador for a Swiss watchmaking brand like Hublot,” Nicky Jam said in a statement. “In Latin America, Hublot is an absolute reference thanks to the technical quality and incomparable aesthetics its watches.”
Nicky Jam joins a select group Hublot “ambassadors” that includes Usain Bolt, Eli Manning and Floyd Mayweather. Only two the ambassadors Hublot has listed on its website are music artists: pianist Lang Lang and Depeche Mode. And only two others have Latin American roots: soccer star Pelé and Arturo Fuente cigars.
“Nicky is driven by a talent that has made him into a global star, with his hits getting the whole world dancing,” said Ricardo Guadalupe, CEO Hublot, in a statement. “A positive energy leading to success, a value shared by Hublot. And we will certainly commemorate this Football World Cup by celebrating with his music!”
Guadalupe was referring to the fact that the FIFA World Cup Anthem “Give It Up!” is performed by Nicky Jam, with Will Smith and Kosovar singer Era Istrefi.
That song, however, is not the only Nicky Jam hit on Switzerland’s charts: “X,” his hit with J Balvin, landed in the country’s top 20.