New Music: Apathy ft. Pharaohe Monch – I Keep On (Prod. Pete Rock)
Apathy connects with two living Hip-Hop legends on “I Keep On,” which boasts towering bars from Pharoahe Monch with soulful, neck-snapping production supplied by The Chocolate Boy Wonder, Pete Rock.
The lyrically astute track follows the otherworldly “Alien Weaponry,” which features Ap flexing braggadocious raps over a sinister Nottz’ banger. But on “I Keep On,” the Connecticut emcee is a bit more laid-back and in the pocket as he trades rhymes with every rapper’s favorite rapper, Pharoahe Monch.
And you can definitely count Apathy among those apostles, because the Demigodz rapper revealed in a Facebook Q&A in 2017 that no other emcee influenced his style more than Monch. And if that influence wasn’t clear before, you can absolutely hear it on “I Keep On,” particularly when the two share the final verse and flaunt some straight-up bananas wordplay and flows. If ever there was a track that younger rappers should listen to, it’s this one.
“I Keep On” is the first instant grat track available for download f the iTunes’ pre-order for, The Widow’s Son. In addition to Pharoahe Monch, Pete Rock and Nottz, the 14 track LP also includes features and production from the likes M.O.P., Celph Titled, Diabolic, Buckwild, and Stu Bangas, as well as Ap himself who handles a chunk the album’s production. The Widow’s Son, which is now available for pre-order, becomes available for stream and download, as well as all physical formats (CD, vinyl and cassette) on March 2nd, Dirty Version. Head over to the Demigodz online store for various pre-order options, and bundle packages.