Netflix To Produce More Interactive Content After "Bandersnatch" Success


Netflix is hoping to money in on the success of Black Mirror:Bandersnatch by making extra interactive content material sooner or later. Their Chief Product Officer, Greg Peters stated, addressing traders in a webcast, “you must anticipate we’ll do extra of these as we begin to discover that format.” Another Chief Officer, this time of Content, Ted Sarando, predicted the success of the format: “we’ve bought a hunch that [the interactive format] works throughout every kind of storytelling and a number of the biggest storytellers on the planet are excited to dig into it.”

Netflix might be making an attempt to achieve enterprise from the place they lose it most: to videogames. In their quarterly earnings report, they described the issue of making an attempt to nook a market:“there are millions of rivals on this extremely fragmented market vying to entertain shoppers and low limitations to entry for these nice experiences.” In different phrases, there are issues like Fortnite, a really completely different expertise from Netlfix and fully free to play. In truth, Netflix admits that they “”compete with (and lose to) Fortnite greater than HBO.”

Unless Netflix desires to get into online game growth (which does not appear that out of the query), Bandersnatch and different interactive “occasions” like it might be the best way ahead.