The transfer marks the streaming service's first Ok-pop choose for its tastemaker sequence.
With their first-ever English music on its approach, the addition of a brand new member and higher-than-ever social-media engagement, the thrill round NCT 127's upcoming Regular-Irregular album has been swelling with yet one more level right this moment making the event all of the extra particular.
Billboard can solely reveal that Apple Music has named the 10-member boy band as its newest "Up Next" artist -- the primary Ok-pop act within the sequence. The transfer aligns the Seoul-based outfit with current chart mainstays like pop's go-to collaborator Khalid, teenage wunderkind Billie Eilish, "Mine" hitmaker Bazzi and Latin-trap celebrity Bad Bunny.
As a part of the partnership, look out for NCT 127 to be featured on Apple-based platforms all through the month, together with with a brief movie exploring the band and their music (coming Oct. 9), an Apple Music–solely choreography video (Oct. 12), and a brand new Beats 1 interview.
Get a primary have a look at the trailer for his or her new mini-doc, which features a new converse of their upcoming single "Regular," under:
"We've been on board with NCT 127 for a number of years now throughout Apple, and are excited to welcome them as our latest 'Up Next' artist, serving to deliver that Ok-Pop sound to the remainder of the world," Beats 1 host Ebro Darden tells Billboard. "It's an enormous day for us as we proceed to unfold love, music and unity throughout the globe by means of Apple Music."
Adds NCT's Chicago-born member Johnny, "We are so excited and proud to be Apple Music’s 'Up Next' artist this month [of October]. We've seen how instrumental this partnership has been and we are able to't wait to share our music with extra folks."
To kick off the month lengthy partnership and all of the goodies coming for NCT followers, watch the group's new Beats 1 interview with host Brooke Reese that explores Regular-Irregular, their purpose to signify Seoul and extra under.