NBA And 2K Developers Agree To $1.1 Billion Licensing Deal


Video sport followers rejoice! The NBA and the builders of NBA 2K, Take-Two Interactive Software Inc., have reached a seven-year deal price $1.1 billion which is able to enable the online game studio to proceed making NBA video games. This deal is a normal licensing settlement that corporations like EA Sports signal to make video games like Madden, FIFA or NHL.

In a report by the Wall Street Journal, it’s stated that NBA 2K19 was the perfect promoting sports-based online game of 2018. As of November, it was additionally the third-best promoting online game of the 12 months, no matter style. It’s predecessor, NBA 2K18, has offered 10 million copies which makes it the best promoting sport in all the collection.

NBA And 2K Developers Agree To $1.1 Billion Licensing Deal

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The Wall Street Journal additionally famous that this new deal is price double the earlier licensing settlement solid in 2011. Since that deal, the NBA 2K video games have been persistently amongst the most well-liked sports activities video games in the marketplace. The immersive nature of those video games, blended with the practical participant animations and environments, have contributed to the sport’s success.

It is believed that the NBA is receiving over 15% of the sport’s earnings which is above what the typical licensing settlement would pay the licensor. 

The NBA and Take-Two Interactive have additionally created an ESports league to help the sport.