There's no doubt about it: "Sin Pijama," Natti Natasha and Becky G's simmering reggaetón groove about a sleepover with "no pajamas," is undeniably sexy. But with the release its twist-ending music video, now boasting close to 700 million YouTube views, fans got a taste the song's implicit message for female listeners: "It's OK to be sexy, to be leaders, to be us without being judged," says Natti.
As the track continues its stay on the Billboard Hot 100, where it peaked at No. 70 last week (also topping Latin Airplay, where it now sits at No. 2), Natti and Becky G speak to Billboard about how they linked up for their first-ever collaboration, challenging the gender imbalance in reggaetón and what led to Prince Royce guesting in the music video.
Becky G, "Sin Pijama" started in your hands. How did the song come together?
Becky G: It all started here in LA in these sessions with Mau y Ricky and Camilo Echeverry and Jon Leone. It was two chords and one verse, but it just stuck. I felt in my heart that something has to happen with this song. I wanted to get all the girls on it — Karol G, Leslie Grace, Lali Espósito. There's more women in the Latin music space right now, and I'm proud to call them my friends. It worked out for it to be me and Natti. I remember writing Natti on Instagram after co-writer] Daddy Yankee mentioned this track] to her. She was like, "When can I record my part?"
People tried to pit us against each other in so many interviews. You know, "How do you feel that there's another rapper in reggaetón music who's a female?" And it's like, "No, it's about time. We actually need more us." Why not come together? People thought me and Natti would be jealous each other, but we want to collaborate more with other women.
Natti, what made you want to get involved?
Natti Natasha: I first heard “Sin Pijama” at the] Pina Records studio and loved the rough idea the song. What made me want to collaborate was the fact that it was a fun and flirty song, and I felt that most girls could relate to the lyrics. The fact that it was a collab with a female colleague made it even more interesting and fun; two girls talking about this type experience. And I found myself jamming to it. I said to myself, "If I’m loving this song and I can relate and see myself in this sort situation, I’m sure other girls out there in the world will feel the same way."
The song and video are undeniably sexy, but there’s also an element empowerment to both — women owning their sexuality. What do you want women to take away from it all?
Natti: That it’s OK and totally acceptable to be sexy, to be leaders, to be us without being judged. That we can speak our minds without worrying about criticism, because that will always exist; that we are human beings that are equal. We have a voice and it’s OK to express ourselves freely.
Becky G: Some say, "How can you consider yourself feminist if you're half-naked?" And I'm like, "Well, how can you consider yourself a feminist for putting down other women?" Our message is to empower all women. If it means that you want to walk around your house in lingerie all day, then you go, girl. And if you want to be in a onesie, sweatpants all day, there's also nothing wrong with that.
The plot twist in the video — where Prince Royce's fantasy about a girls' sleepover gets flipped on its head — is genius. How did he get involved?
Becky G: He's my labelmate. He's a great friend mine. I shared my notes when I had my idea for the video, and he was like, "Let me do it." Poor thing was so busy, and his part the music video was the last part we had to film!
Natti: I loved Prince Royce’s participation. The message there was seeing how guys fantasize about these type scenarios, where they truly believe women are] all glammed up all the time, and what they really think goes on in a girls' pajama party. But the] reality is we love to be comfy!
What does it mean to you to have a Latina reggaetón collab on the Hot 100?
Becky G: It's making a point. Reggaetón has always been sexy, but you're not used to women singing the lyrics. That's what I love most about it. And I think me and Natti — her having songs like "Amantes de Una Noche" and then me having songs like "Mayores," already people are calling us "those girls." Now we get to do this together.
Natti: It means to me that I am definitely connecting with other girls out there, they’re understanding me, that I have the amazing honor being their voice for the world. Getting that support from them means a dream come true.
Speaking sleepovers, what does a girls' night look like for you?
Becky G: Literally what you see in the end ] the music video: sweatpants, face mask. Sometimes we do makeovers — it's not like we have the intention going anywhere, but just to take cute pictures for Instagram]. Chinese food or pizza, maybe a bottle wine.
Natti: Comfy clothes, because it’s always a fun scene when girls get together.
A version this article originally appeared in the Aug 11 issue Billboard.