Nashville Collective neonPPL Aims to Spread Message of Inclusivity Through Music: Hear Lead Single ‘beYOUtiful’


Lindsay Ell, Joy Williams, Danielle Bradbery & an nameless neonPPL founders sing on the monitor.

A group of prime Nashville songwriters, producers and musicians have fashioned neonPPL, an nameless collective that may launch songs with a rotating solid of visitor vocalists, to unfold a message of inclusivity.

Today, Billboard premieres the group’s lead single “beYOUtiful,” an empowering tune that urges listeners to be themselves. Lindsay Ell, Joy Williams, Danielle Bradbery and considered one of neonPPL’s founders sing on the monitor. “beYOUtiful” is the primary style of music from the collective, and one member who chooses to stay nameless says it was vital to incorporate “4 robust and numerous females with a message that must be heard.”

With slick beats and a hovering refrain, the message is heard loud and clear on “beYOUtiful.” “You’re the one one who will be you so do you the perfect you possibly can/ Wake up, breathe in, breath out after which/ BeYOUtiful,” they sing. Though they welcome airplay or playlisting for any of the songs, the group, which is able to service a video for every monitor, is “simply creating to create. … With the music, what we hope to realize is dialog.” An EP’s price of music, with a number of big-name vocalists hooked up, is already recorded and neonPPL plan to roll out tracks at an everyday tempo.

In an interview with Billboard, considered one of neonPPL’s founders provides extra perception into the collective.

How did the concept for neonPPL come collectively? Was there a sure occasion that kick-started the motion?

I wouldn’t say it was a single occasion, extra so a mixture of issues. We wish to create constructive music merely for the sake of the music. Not for notoriety. Not for the cash. Not to promote extra live performance tickets. We are already a longtime group of people and will have simply used that to our benefit. Instead we needed the singular voice of awesomeness to be heard. That doesn’t imply that we're superior however constructive message is. Sometimes it’s simple to miss that in a aggressive surroundings to get the “subsequent huge hit."

Why is specializing in inclusiveness so vital?

In the early conferences of the group, we’d sit in a room and speak about what our objective was. All of us, no matter our successes -- or failures -- felt just like the outcast, both rising up or now, and principally a mixture of each. When everybody seems like an outcast, nobody actually is. So why not embrace everybody in that message? I’ve by no means met anybody that seems like they merely “slot in” in life. The extra individuals know that we're all experiencing the identical, the extra perhaps individuals will see the similarities in one another.

Why did you resolve to participate in neonPPL?

neonPPL has allowed us an outlet the place we are able to create for ardour’s sake and never [have] to chase an business normal. The finest a part of working collectively was realizing how vital every of our inputs mixed have been to this mission. When one other member would are available in and convey their imaginative and prescient, the group turned completely different and stronger and a lot greater than a singular concept.

Where did the identify neonPPL come from?

We needed to be the “individuals,” generic people even, in order that was the place the identify began. And then we felt like neon was a fantastic description of our sound. Bright. Cool. Sometimes tender. Sometimes scorching. As we began writing music, the identify actually took on a deeper connection. The identify encourages everybody to search out that gentle inside them and to shine that gentle as a message of positivity, love, acceptance of self and others with out boundaries or discrimination.

What are the necessities of being a member of neonPPL and why are you nameless?

Anonymity is vital so the message doesn’t get misplaced in who the messengers are. Yes, now we have all agreed to remain secret and we document in locations that one usually wouldn’t document music. We have additionally floated conspiracy theories about who's in our group into the music group, most of them false. The newest rumor is Travis Tritt, that I can not affirm or deny, however wouldn’t that be cool? Someone really requested me immediately if I had heard of the group and talked about they knew who they have been. Then they proceeded to record 4 individuals, and I can inform you that not one single particular person was proper. It’s not vital for us to remain fully hidden. It is generally vital for our message to heard/seen. By not consuming any of the sunshine as people, the message will be seen the brightest.