Music Promo Firm Listen Up Expands Into Asia With Hong Kong & Shanghai Offices

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Music promotion firm Listen Up introduced their plans to blow up into the Asian market. The long-running London- and Los Angeles-based firm will open two extra places of work in Hong Kong and Shanghai.

Founder Luke Neville and companion James Mack will workforce up with former Sony Music govt Ryan Wilson of their Asia enlargement.

Mack instructed Billboard Radio China, "Luke and I are actually excited to be partnering up with Ryan in Asia, and for him to be main Listen Up's endeavors in that market. We have labored carefully with Ryan on many tasks over time and really feel that the companies we'll initially present in Asia will assist construct each our present purchasers' and new purchasers' profile within the continent even additional."

In his position as director of digital music for Asia Pacific at Sony Music, Wilson most just lately spent 18 months dwelling and touring throughout Asia, the place he spearheaded the profitable launch and improvement of the ground-breaking Liquid State label earlier this yr, a three way partnership between Chinese powerhouse Tencent Music Entertainment (TME) and Sony Music Entertainment (SME).

The position additionally noticed Wilson working with SME's roster of world digital artists, together with Calvin Harris, Martin Garrix, Kygo, The Chainsmokers, Orbital, Paul Kalkbrenner, MK, CamelPhat and world-renowned dance labels similar to Ministry Of Sound, Ultra Records, Black Butter and extra.

"Listen Up is regarded and revered worldwide as an trade chief, so it makes excellent sense to companion with Luke, James and the workforce," Wilson wrote Billboard Radio China in an e mail. "Asia has been an thrilling and progressive music and cultural hotspot for a very long time now, notably South Korea and Japan.

"With the plain sleeping dragon of China now waking, we're taking a look at one of many fastest-growing music markets on the earth. My expertise has confirmed first hand that dance music is correct there on the entrance of it, and the urge for food is fierce!" 

Listen Up will proceed to service an current consumer base, in addition to taking over new purchasers as the corporate seeks to additional bridge the hole between East and West.