The community is increasing its widespread collection '#Riccanza.'
MTV is increasing one other one in every of its actuality present codecs into a global version after the large success of one other globalized franchise, Super Shore. The new present, MTV Riccanza World, will observe a various group of worldwide and ridiculously rich millennials visiting the Italian island of Capri. The present will air throughout 10 markets in Europe and Africa in early 2019, with the title localized for every market.
Viacom International Media Networks Southern and Western Europe, Middle East and Africa is producing the present based mostly on their widespread Italian format #Riccanza. The present has already been tailored for an area French model, Richissitudes. Shooting for Riccanza World is happening this week in Capri, as six millennials from round Europe tour Capri and collect collectively for a “Royal” themed occasion on one of many island’s high villas.
“MTV has been more and more capable of finding success with native productions in our markets,” stated Raffaele Annecchino, President and MD of VIMN Southern and Western Europe, Middle East and Africa. “Our glocal technique — a mixture of international and native content material — permits us to experiment by producing native exhibits which then change into worldwide hits. MTV’s power is drawn from this capacity to be always delivering modern codecs like Riccanza to create engagement and conversations between the linear and multi-platform worlds. This is key so as to stay related with new youth generations.”
#Riccanza adopted younger Italians residing extravagant lives, dropping hundreds of Euros an evening at posh events and eating hotspots, driving unique luxurious vehicles and one-of-a-kind vogue. Full of humor and irony, it poked enjoyable at their existence.
The Italian model, which premiered in 2016, was an on the spot hit, producing enormous buzz on social media, in addition to introducing the brand new phrase “Riccanza” into the Italian language. A second season of the present was produced, in addition to spinoffs together with Mamma Che #Riccanza, specializing in the moms of the wealthy youngsters, and a brief type digital manufacturing #Riccanza – Vita da Cani, exhibiting the life-style of their ultra-pampered canines.
Richissitudes premiered in France in 2018 and likewise grew to become an area phenomenon, particularly on social media, with 9.5 million Snapchat viewers in a month. MTV Riccanza World is produced by Italian DueB Prouctions. The solid contains Farid, a #Riccanza star who collects high-end sneakers; Rui, a Portuguese man who has his personal yacht firm; Marta, a Spanish shoe designer residing in New York; Silver Yasmin, a celebration woman from the Netherlands with a fetish for diamonds; Liliana, a Ukrainian-German mannequin and vogue influencer;9 and Elena, a champagne and car-loving star of Richissitudes France.
Last 12 months MTV shot season three of Super Shore in Italy, bringing the Jersey Shore franchise full circle after localized variations within the U.Okay., Poland, Spain and Mexico. Super Shore mixed castmembers from Europe and South America for the last word summer time shenanigans.
This article initially appeared on The Hollywood Reporter.