Most-Watched Videos From Latin Music Week’s ‘Women In The Lead’ Panelists: ‘Criminal,’ ‘Mayores,’ & More


During Billboard’s Latin Music Week, five of the hottest acts of the moment will gather in one room to talk about being a woman in the Latin music industry.

Anitta, Natti Natasha, Karol G, Lali, and Becky G, who individually represent a new generation of chart-topping female artists redefining Latin music with their distinctive and successful sounds, have all been confirmed for this year’s “Women in the Lead” panel. They will join marketing guru Luana Pagani; Universal Music Publishing Group president, Latin America/U.S. Latin Alexandra Lioutikoff; and USC Annenberg Inclusion Initiative’s Dr. Stacy Smith.

The trailblazing group of women will take the stage on Wednesday, April 24 at The Venetian in Las Vegas, during the Billboard Latin Music conference.

With a week away, Billboard Latin revisits each panelist’s most-watched music videos. 


Most-watched video: “Downtown” featuring J Balvin – 407+ million views


Most-watched video: “Mayoyes” featuring Bad Bunny – 1.5+ billion views


Most-watched video: “Ahora Me Llama” Karol G & Bad Bunny – 707+ million views


Most-watched video: “Sin Querer Queriendo” featuring Mau & Ricky – 69+ million views


Most-watched video: "Criminal” Natti Natasha & Ozuna – 1.7+ billion views

Returning for its 29th year, Latin Music Week features Q&A sessions and panels, including its signature "Star Q&As," as well as panels focusing on streaming, videos, both mainstream and Latin collaborations and more. Registration to the conference will give attendees access to three days of panels, one-on-one sessions, and showcases, plus tickets to the Billboard Latin Music Awards, which will air live on Telemundo on April 25.

To register for the conference and awards, visit