South Korean boy band Monsta X are back today (Sept. 20) with their new breezy, end-of-summer song in the form of “Love U.”
A divergence from the group’s more typically boisterous dance-oriented singles, the new track puts an emphasis on the septet’s melodious vocals and puts forth Monsta X’s members as smooth-tongued pop balladeers. Overflowing with sweet desire, “Love U” is a mid-tempo pop track that features the men crooning in English about their romantic feelings over a playful, silvery synth melody and boyant beat.
“I really wanna love you, but I can’t say the word I want to, because they won’t play it on the radio, but I know you know,” they sing on the chorus, in what may or may not be a tongue-in-cheek reference to how Stateside radio remain reluctant to play predominantly non-English K-pop songs.
Out today as a digital single, “Love U” arrived at midnight along with a new, Will.i.am remix of the group’s “Who Do U Love” with French Montana; the new version arrives with a groovy, rhythmic tonal shift courtesy of Will.i.am, who also offers up his own rap verse in the later part of the song. Originally released in June, “Who Do U Love” became Monsta X’s first song to land on the Pop Songs Airplay Chart, making them only one of two K-pop groups, along with BTS, to premiere on that chart.
The two songs arrived ahead of this weekend's performances at Life is Beautiful and iHeartRadio Music Festivals, both of which will take place in Las Vegas on Saturday (Sept. 21). The group will then head to Los Angeles, where they'll perform on The Ellen DeGeneres Show on Sept. 25.