“Who Do U Love?” features the seven members of the boy band singing amid a variety of luxurious, occasionally disconcerting, scenery and nighttime views as they desperately relay the titular query. French Montana appears in a hallway beside an exit sign as he performs, with his appearance cut into scenes featuring the members. Things wrap up with Monsta X's members each dancing on their own to the groovy rhythm before joining together in a theater.
While there’s no clear-cut plot, there are some interesting CGI choices and a situation where Wonho is watching himself on a television set that hint to deeper meaning in the “Who Do U Love?” video.
“Who Do U Love?” was released on digital music platforms on June 14, just a few days after Monsta X announced a deal with Epic Records.