After blowing up with “Bboom Bboom,” K-pop girl group Momoland returned today (June 26) with an equally infectious electro-pop single in the form “Baam.”
“Baam” is a bubbly song summer, and just as playful and full ear-grabbing, electro swing hooks as their sleeper hit from earlier this year, which landed the nonet their first Top 5 track on the World Digital Song Sales chart in January. Like its predecessor, Momoland’s latest single was also produced by South Korean song-maker Shinsadong Tiger.
The music video for “Baam” is a festive game spot-the-object, and; after bringing the viewer into Momoland on a special plane, it instructs the audience to try finding hidden jewelry. Along with multiple callbacks to “Bboom Bboom,” especially a ear-holding dance move that went viral, and shuffling choreography, the clip features the members Momoland playing around in historic outfits from different countries.
The new single fronts Momoland’s Fun to the World EP, which also features the groovy dreampop “Veryvery,” the bouncing pop-rock “Bingo Game,” and the sweet pop ballad “Only One You.” It also features an instrumental version “Baam.”
Momoland was formed through a television show in 2016 and have grown immensely popular over the past year. They will be appearing in the U.S. for the first time at KCON 2018 LA, which will take place at the Los Angeles Convention Center and The Staples Center on Aug. 11-13.