Mitchell Tenpenny Continues a Banner Year For Fresh Faces within the Country Airplay Chart's Top 10


Mitchell Tenpenny earns his first high 10 on Billboard's Country Airplay chart, as his debut single "Drunk Me" ascends 11-9 on the record dated Nov. Three, rising by 11 p.c to 24.eight million viewers impressions within the week ending Oct. 28, in line with Nielsen Music.

"Drunk" is from Tenpenny's debut LP Telling All My Secrets, due Dec. 14.

Tenpenny turns into the eighth artist to hit the highest 10 in a primary go to to the Country Airplay chart in 2018, so we thought that this was the proper time to see precisely how rookie-friendly the survey has been up to now this yr, in comparison with the identical span (measuring every January by the primary week of November) final yr, 5 and 10 years in the past.

It's secure to say that 2018 simply tops the opposite years, with eight artists reaching the Country Airplay high 10 with maiden entries, in comparison with 5 in 2017, two in 2013 and three in 2008.

Before Tenpenny, the artists to achieve the Country Airplay high 10 in 2018 with their first entries (in chronological order): Devin Dawson ("All on Me," No. 2 peak), Jordan Davis ("Singles You Up," No. 1), Bebe Rexha (with Florida Georgia Line on the No. 1 "Meant to Be), Julia Michaels (as featured on Keith Urban's "Coming Home," No. Three), Tori Kelly (as featured on Chris Lane's "Take Back Home Girl," No. eight), Morgan Evans ("Kiss Somebody," No. Three) and Jimmie Allen ("Best Shot," at present as much as No. Three).

In 2017, the 5 artists to hit high 10 in first visits: Rhiannon Giddens (as featured on Eric Church's "Kill a Word," No. 6), Luke Combs ("Hurricane," No. 1), Backstreet Boys (as featured on FGL's "God, Your Mama, And Me," No. 1), Midland (Drinkin' Problem," No. Three) and Carly Pearce ("Every Little Thing," No. 1).

(Notably, Russell Dickerson's first Country Airplay high 10, "Yours," reached the area on Dec. 23, 2017, simply after the sampled time interval ending Nov. four; it hit No. 1 Jan. 27.)

2013's freshman class for the stat consisted of Kacey Musgraves and Pistol Annies, whereas 2008 welcomed Miley Cyrus, Chuck Wicks and Zac Brown Band.

Is radio opening up extra to new artists, together with pop crossovers like Rexha, Michaels and Kelly?

"I'm not that shocked that we had so many new artists debut so strongly over the previous couple of years," KKBQ Houston program director Johnny Chiang tells Billboard. "After specializing in one kind of sound, bro nation, for therefore lengthy, the business realized we wanted greater than ever to domesticate contemporary blood and take our format to the following degree. And, by business, I imply each the Nashville machine and nation radio.

"As for pop artists showing on so many top-ranked songs, I imagine that's only a coincidence," Chiang continues. "Let's be trustworthy, on nation radio 'Kill' is basically an Eric Church tune, 'Meant' and 'God' are each FGL tracks, 'Coming Home' is Keith Urban and 'Take Back Home Girl' is Chris Lane."

WSM-FM Nashville vp programming Charlie Cook and KRTY San Jose, Calif., normal supervisor Nate Deaton each concur.

"In phrases of pop artists breaking by, it's very grey, particularly with Michaels and Rexha, since they're each showing with nation superstars," says Deaton. "However, in each different format, collaborations are the rule as in comparison with the exception. I simply suppose that for as we speak's 20- and 30-year-olds, it's the signal of the instances and what’s present, so I see good collaborations as very optimistic."

Cook observes that whereas "nation radio programmers have been open to new voices this yr, ladies nonetheless struggled to interrupt by. The solely three feminine voices new to the highest 10 have been pop acts as a part of famous person male songs. It's not like Bebe, Tori or Julia will reappear on the nation charts as solo acts anytime quickly."

MOVING "ON" UP On the Hot Country Songs chart, which blends airplay, streaming and gross sales knowledge, Chris Young banks his 13th high 10, as "Hangin' On" hops 11-9. It pushes Three-2 on Country Airplay, up 7 p.c improve to 37.eight million impressions.