Mattel Announces Official BTS Collaboration


First Barbie, now BTS. The Ok-pop band might be collaborating with Mattel on an official doll assortment, because the toy producer confirmed on Sunday (Jan. 6).

“Mattel, @bts_bighit & @BigHitEnt are bringing #BTSDollsOfficial to thousands and thousands all over the world! Follow us for #BTSxMattel updates. #BTS," Mattel's official account tweeted.

The collaboration was revealed on the Hong Kong Toys & Games Fair on Sunday, the place Mattel introduced a complete, worldwide licensing settlement with BTS below its firm Big Hit Entertainment.

A press launch states  toy line impressed by the Korean act will launch this summer time, that includes the seven members of the group sporting appears seen in their music video for final 12 months’s “Idol.” The Nicki Minaj-featuring model of the Love Yourself: Answer single peaked at No. 11 on the Hot 100 final 12 months. 

"BTS is a pop-culture music phenomenon that transcends age, tradition and language, and thru this partnership, Mattel will provide a brand new manner for thousands and thousands the world over to have interaction with the band," mentioned Sejal Shah Miller, svp & international model gm for Mattel. "Partnering with established franchises which have international enchantment is a cornerstone of our technique and given our artistic experience, we’re completely suited to create merchandise celebrating BTS."

Following the information, Mattel’s inventory value jumped on Monday. At the time of publication, Bloomberg reported that Mattel closed on the NASDAQ at 10.41 on Friday, Jan. four, and presently sits at 11.27, with a eight.26% enhance.