Mark Cavell & Per Hauber Promoted to Lead Sony Music’s Masterworks and Classical Division


Sony Music Entertainment has promoted Mark Cavell and Per Hauber to lead the company's classical, jazz, broadway and non-traditional contemporary music business, it was announced Monday (Sept. 23). Cavell will be based in New York as president of Sony Masterworks and Hauber will become president of Sony Classical, based in Berlin. Both will report to Sony Music Group chairman Rob Stringer and COO Kevin Kelleher.

Bogdan Roscic, who has run Sony Music Classical since 2009, will step down from his post and join the Vienna State Opera as artistic director next year. 

"I want to thank Bogdan for leading our Classical music business for the last 10 years," Stringer said in a statement. "He has been a great steward of our rich catalog and brought in new artists to the Sony Music family. We all wish him well in the next exciting phase of his career at the Vienna State Opera.

"Mark and Per have a track record of success expanding our Masterworks and Classical division around the world. Their understanding of the importance and evolving nature of the market underscores their commitment to maintaining Sony Music as a home to iconic and developing artists, music experiences, live entertainment and stage soundtracks. I'm pleased they will be at the helm of this next chapter of the company."

Since 2017, Cavell has served as U.S. label head and senior vp finance at Sony Music Masterworks. He joined Sony Music in 2009 when managed the label's operations in London, Berlin and New York. During this time, he has helped develop classical crossover artists including The Piano Guys and 2CELLOS, as well as bringing new talent such as Chloe Flower, Alexis Ffrench, Hiatus Kaiyote and Naia Izumi. Cavell also oversaw new partnerships and ventures, including the acquisition of British promoters Raymond Gubbay Limited and Senbla, and soundtrack label Milan Records.

"I'm excited to continue diversifying the Masterworks division on a global basis," he said in a statement. "We have come a long way in a few years to build a successful Live Event and Entertainment business to complement our rich heritage as a recorded music label, but this is just the beginning of what we can and will achieve for Sony Music." 

Hauber has been senior vp for Sony Classical International since 2011, when he joined from Universal Music Germany. Based in Berlin, over the past eight years, he has overseen the company's classical repertoire center's A&R, international marketing, catalog and product development departments. Hauber has also worked closely with artists including Jonas Kaufmann, Igor Levit and Teodor Currentzis and helped bring a New Year's Day Concert with the Vienna Philharmonic orchestra to Sony Classical.

"It is a great privilege and responsibility to oversee the future and heritage of Sony Classical," Hauber said in a statement. "I look forward to leading the division into the next decade and facing the business' challenges together with my colleagues around the world. I believe there is a bright future ahead of us as our genre is truly global and so is our unique setup."