Mariah Carey's 'Glitter' Sales Gain Eight,374% in U.S. Thanks to #JusticeForGlitter Campaign


Thanks to a fan-driven social media marketing campaign, Mariah Carey’s Glitter album surged Eight,374 p.c in U.S. album gross sales within the six days ending Nov. 14, in keeping with preliminary gross sales stories to Nielsen Music.

In the final six days (Nov. 9-14), the album bought Three,000 copies -- up from a mainly negligible determine within the earlier six days (Nov. Three-Eight).

The surge in gross sales is owed to a fan consciousness marketing campaign that began on Nov. 9 with the hashtag #JusticeForGlitter. Through the hashtag’s use on Twitter, followers of Carey -- whose new album Caution arrives at midnight -- have been encouraging individuals to purchase the album, which was launched in 2001. The set, which additionally doubles because the soundtrack to the Carey's movie of the identical identify, debuted and peaked at No. 7 on the Billboard 200 chart and has bought 661,000 copies within the U.S. by Nov. Eight. According to a Twitter consultant, there have been greater than 37,000 tweets utilizing the #JusticeForGlitter hashtag, by Nov. 15.

Notably, it seems Glitter will tally its greatest gross sales week since 2002. While there may be nonetheless in the future left within the present Nielsen monitoring week (ending Nov. 15), the album’s Three,000 copies bought to this point would garner its largest gross sales body since at the least February 2002.

Further, Glitter will probably re-enter Billboard’s Soundtracks chart dated Nov. 24. On the Nov. 17-dated tally -- which runs 25-positions deep -- the No. 25 title, The Little Mermaid, earned a bit of over 2,000 equal album models within the week ending Nov. Eight. With Three,000 in album gross sales already within the financial institution for Glitter within the week ending Nov. 15, Glitter is prone to bounce again onto the chart someplace within the prime 15. (Glitter spent three weeks at No. 1 on the Soundtracks chart in 2001.)