Major League Soccer has unveiled their latest marketing campaign titled Our Soccer, that includes Latin star Prince Royce.
The marketing campaign — produced by The FADER and Cornerstone, MLS’ inventive company of report, and directed by Clayton Vomero — expresses the distinctive expertise of being an MLS fan and the expansion of the soccer motion in North America.
“The ‘Our Soccer’ marketing campaign captures the distinctive spirit, assured angle and numerous setting that embodies MLS,” stated David Bruce, MLS vp/model and built-in advertising and marketing in a press release.
The spot, voiced by Prince Royce in Spanish and English, options him carrying Inter Miami CF gear, the MLS enlargement membership co-owned by cultural icon David Beckham, whereas at a celebration watching a soccer sport alongside producer and DJ TOKiMONSTA, who wears a Los Angeles Football Club jersey.
Prince Royce stated, “I believe it’s one of many sports activities that has essentially the most ardour. You see so many cultures, languages — that’s the wonderful thing about music and the wonderful thing about soccer.”
"MLS really marries tradition and sport and unites gamers and other people from numerous backgrounds like no different sport in North America,” added Jon Cohen, co-ceo of Cornerstone and co-founder and co-ceo of The FADER.