Madison Beer debuted the bewitching music video for her vengeful monitor “Hurts Like Hell” on Wednesday (Nov. 14). Matching the dark-pop track’s sinister vibe, the “Hell” video options Beer practising her witch-like powers, taking revenge on an abusive man. After Beer magically seems at his bedside with a knife, an all-out witch hunt ensues that finally builds to the video’s chilling twist ending.
The 19-year-old additionally co-wrote the therapy for the video and government produced it, working alongside director Mike Harris. “I had such a transparent imaginative and prescient of what I wished to do for this video,” Beer stated in a launch. “I used to be impressed by witchcraft and felt that it completely match with the theme of the track, which is about instructing somebody a lesson.”
The “Hurts Like Hell” video additionally options an look by the Migos' Offset, who raps a verse within the track. “I’m so joyful Offset was concerned on this mission and was capable of deliver such an unimaginable vitality to the video,” Beer stated.
“Hurts Like Hell,” co-written by Charli XCX, follows Beer’s launch of her debut EP, As She Pleases, earlier this yr.
Watch the complete “Hurts Like Hell” video under.