Lucie Silvas Shows Her True Self in ‘Black Jeans’: Video Premiere

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Some 15 years into her recording profession, Lucie Silvas has discovered the virtues of "simply being your self,” which is the message she conveys in a brand new video for her lush and retro-flavored pop single "Black Jeans,” premiering on Billboard under.

Directed by Jarrad Kritzstein, the tune’s clip mixes coloration and black-and-white footage because it tracks Silvas round her residence, going by way of a ritual of waking up and preparing for the day. "It's only a woman at house, clearly, in hair rollers and a vintage-style nightgown, a little bit of a throwback," Silvas tells Billboard. “I seem in a blond wig, attempting out a bunch of various persona, and it comes again to that quite simple factor ultimately, simply being myself and being informal."

Silvas laughs as she remembers that "even my mum used to say, 'Why don't you put on sparkly outfits onstage?' I don't need to put on sparkly outfits. This isn't Dancing With the Stars; it's me going on the market and singing my songs. So this [video] is a approach for me to say I will be dressed up or plain. I simply need to put on what I'm sporting, and I don't care how I'm acquired. That's what the tune is about."

"Black Jeans" is on the British-born, New Zealand-raised and now-Nashville-based Silvas' fourth album, E.G.O. (Everybody Gets Off), which got here out in August by way of Thirty Tigers. The set continued Silvas' comeback with 2016's Letters to Ghosts, which adopted an 11-year hole spent attempting to get a brand new report deal. And like "Black Jeans," the remainder of E.G.O. expresses a form of defiance and self-determination, which Silvas attributes to being empowered by an lively feminist motion because the 2016 U.S. presidential election.

"I really feel braver within the present local weather, and the album actually displays that," Silvas says. "I actually see a local weather of empowerment, particularly with reference to ladies. I don't like to leap on any bandwagon and I can solely communicate to myself, but when I've received one thing to say I really feel is related I received't maintain again, and I've achieved that on the report. I'm not afraid to say issues about myself, even when I discover them contradictory or hypocritical."

Silvas is "very a lot within the E.G.O. world" today, touring to help the album. She notes that, "I at all times write. Whenever I've a time without work, I'm at all times writing.” But Silvas is holding off on plotting her subsequent venture in the intervening time. "I'm an indie artist, so the tempo of issues is extra of a sluggish burn, not straight out of the gate going 'Bam!'" she explains. "The aim I've is to come back again to all these locations I'm taking part in now as a headliner and play venues underneath my very own steam. I'm having a blast opening for lots of unimaginable artists (together with and Anderson East and Tom Odell)however I need to department out and discover individuals who need to signal on to what I do and are available out for my music. That's what I'm specializing in."